INBOUND for SALES

Technoloy & tools for modern selling in B2B ; Lead generation with Social selling and Inbound Marketing

 

How to make your targets get to you using social networks and relevant content. This guide outlines a framework combining the latest technologies, methods, and tools for the modern sales force.

The base of our approach combines the reach of social selling together with the inbound marketing methods with a focus in B2B.

We call it active inbound because it uses sales outreach techniques to a defined target list in order to actively get the exposure and attracting sought.

We are going to help sales to use big data, social networks and content in a time efficient and scalable way and without losing the personal touch that is essential to generate trust in the sales process.

 

Chapter 1 - HOW TO REACH YOUR BUSINESS BUYER

Digital transformation is happening everywhere, including in the commercial processes. Buyers have already change the way they seek information and buy.

There are lots of channels, technologies, and vendors that aim to help you to get your customer attention but not all are a good fit for B2B.

Sales have the key to get the best out of the inbound social selling methodology and those who master it will obtain a competitive advantage.

Chapter 2- BUYING SIGNALS

The use of Big Data to get insights and to segment for individualized communications. We will explore the use of signals of interest in what you are selling to build the list of qualified prospects.

Chapter 3 SOCIAL SELLING AT SCALE

How to reach your prospects ( or make them get to you) using channels less saturated than emails. We will talk about social selling and ways to make it work for sales teams both in terms of time and scale

Chapter 4 CONTENT MARKETING FOR SALES

The chapter focus on the essential ingredient attracting prospects, individualize content. As it is the most difficult and costly element, we will see strategies and methods to generate this content affordably

Chapter 5 - INBOUND for SALES : SOCIAL SELLING+INBOUND MARKETING

Chapter 5 presents a framework to make the 3 key elements work together; Discover relevant prospects ( already interested in what you sell), reach and engage at scale and make them to came to you in a personal way