Starting an ecommerce site is not that hard these days. But how to keep your online shop crowded is the question that gets thrown around a lot. Social media’s rise to fame is something we were all waiting to happen. It gave businesses the largest audience they could ever find to fish in for sales.
Social media is a great place to market your business, especially if you’re a small business. It doesn’t limit your traffic or reach, and allows you to connect directly with buyers without having to invest large amounts of money.
The general narrative around Twitter at the moment spins a yarn of a company in crisis. There has been a spate of executive departures. The company reportedly shopped itself out to potential acquirers including Salesforce, Disney, and Softbank — but none wanted to buy it.
Twitter Chief Operating Officer Adam Bain is stepping down after six years at the helm, adding more uncertainty to the struggling tech firm’s murky future. Anthony Noto, Twitter’s chief financial officer, will take over Bain’s job, according to a regulatory filing to the U.S.
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Social media can help you gain a more complete picture of your leads, by providing information like leads’ job titles, interests and buying intent. Without behavioral social data in your marketing automation platform, you could be missing out on valuable buying signals from highly qualified leads.