Social media is a critical channel for marketers in all industries. Whether its LinkedIn for B2B opportunities or Pinterest for visual storytelling, social platforms enable you to build a marketing strategy that connects with prospects where they spend their most time.
What do you do when you don’t have the names or e-mails of qualified prospects? While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are or know how to reach them.
At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content. “Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.”