If you’ve recently decided to take the deep and exciting plunge into entrepreneurship, you’ll want to surround yourself with as many encouraging people as possible. These might include friends and family, other entrepreneurs, and online communities.
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For an industry whose professional certification involves “competency based assessments,” there’s a surprising amount of incompetence when it comes to sorting out the product marketing buzz and BS coming from companies offering the coolest stuff you never really needed to fix a problem you di
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site.