Social media is a critical channel for marketers in all industries. Whether its LinkedIn for B2B opportunities or Pinterest for visual storytelling, social platforms enable you to build a marketing strategy that connects with prospects where they spend their most time.
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Social Media Marketing Meets Lead Nurturing
Lead Nurturing Through Social Media: Just Do It (Right)
What do you do when you don’t have the names or e-mails of qualified prospects? While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are or know how to reach them.
Read moreSocial Buying Signals: How to Identify Your Ideal Customers Online (#SSHour
Mondays at 1pm PT , you’ll want to drop by a Twitter chat (#SSHour) focused on the topic of #SocialSelling. Are you thinking…What’s a Twitter chat?
Read moreThe Selling Agency Are you looking and listening for quiet buying signals?
Recently, I handed over my email address to a sales technology company and much to my annoyance, my phone number, name of my company, title, and headcount – to download an e-book of “sumthin’ or other” (it was so memorable, I couldn’t tell you the details of what or why I opted in).
Read moreShould Salespeople Earn an Inbound Marketing Certification?
I know what you’re thinking. They meant to say Inbound Sales Certification in the title, not inbound marketing. This is a Sales blog article, after all. But there’s no typo in the title of this article.
Read more5 Reasons Why Social Media Is Important To Your Inbound Marketing Strategy
Coined by HubSpot, the term “inbound marketing” describes a proven method of creating and sharing content that turns strangers into customers and promoters of your business. Below is a graphic HubSpot created to illustrate how inbound marketing works.
Read moreWhat You Need to Know About Inbound Marketing
Inbound marketing is an alternative marketing strategy that works by inspiring potential clients to come to you on their own. Instead of constantly throwing advertising in the face of your prospects, you create and share content with a goal of drawing people and businesses in to your funnel.
Read more¿Qué software de Inbound Marketing usar? Comparativa y consejos útiles
En otra ocasión ya os hemos hablado de posibles herramientas de inbound marketing. Pero tranquilos, no queremos soltaros un nuevo listado, sin más.
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